During a January 2023 global survey among marketing decision-makers, 42 percent said purchase history was the most important data type to improve business outcomes. Social media and email marketing data tied in second, each mentioned by 40 percent of the interviewees.
Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data
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Ascend2. (February 9, 2023). Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1372890/marketing-data-improve-business/
Ascend2. "Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data." Chart. February 9, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1372890/marketing-data-improve-business/
Ascend2. (2023). Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1372890/marketing-data-improve-business/
Ascend2. "Most Important Marketing Data to Improve Business Outcomes According to Marketing Decision-makers Worldwide as of January 2023, by Type of Data." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1372890/marketing-data-improve-business/
Ascend2, Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data Statista, https://www.statista.com/statistics/1372890/marketing-data-improve-business/ (last visited December 21, 2024)
Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data [Graph], Ascend2, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1372890/marketing-data-improve-business/
