During a February 2024 global survey among marketing decision-makers, almost 70 percent said they planned to increase their budget for marketing automation in the following year. Little more than 20 percent of respondents reported planning to keep the same budget, while 11 percent stated they intended to decrease it. According to the same study, email marketing and social media management were the areas where marketers most applied automation.
Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024
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Ascend2. (March 4, 2024). Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1372878/change-marketing-automation-budget/
Ascend2. "Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024." Chart. March 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1372878/change-marketing-automation-budget/
Ascend2. (2024). Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1372878/change-marketing-automation-budget/
Ascend2. "Planned Change in The Budget for Marketing Automation in The Coming Year among Marketers Worldwide as of February 2024." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1372878/change-marketing-automation-budget/
Ascend2, Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024 Statista, https://www.statista.com/statistics/1372878/change-marketing-automation-budget/ (last visited December 21, 2024)
Planned change in the budget for marketing automation in the coming year among marketers worldwide as of February 2024 [Graph], Ascend2, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1372878/change-marketing-automation-budget/
