Share of auto industry digital advertising expenditure in India 2023, by format

Published by
Tanushree Basuroy,
May 6, 2024

In 2023, the Indian auto industry dedicated over 30 percent of its digital advertising budget to paid search advertising, followed by the online video format. That year, the vertical increased its ad spending on classifieds while reducing expenditure on display banners.

Distribution of digital advertising expenditure in the automotive industry across India in 2023, by format

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Release date

February 2024

Region

India

Survey time period

2023

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