In 2023, the Indian pharmaceutical sector spent a whopping 53 percent of its digital advertising budget on paid search advertising. Trailing second by a wide margin, social media ads saw a slight decline in ad spend share that was offset by an increase in online video ad spending. Notably, the vertical did not spend any of its budget on classifieds that year.
Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format
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exchange4media. (February 8, 2024). Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1372719/india-pharmaceutical-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1372719/india-pharmaceutical-digital-advertising-spend-by-format/
exchange4media. (2024). Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1372719/india-pharmaceutical-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Pharmaceutical Industry across India in 2023, by Format." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1372719/india-pharmaceutical-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format Statista, https://www.statista.com/statistics/1372719/india-pharmaceutical-digital-advertising-spend-by-format/ (last visited December 21, 2024)
Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format [Graph], exchange4media, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1372719/india-pharmaceutical-digital-advertising-spend-by-format/
