Among the five Western European countries presented in the data set, the median click-through rate (CTR) of sponsored brand ads on Amazon was the highest in Spain, with 0.50 percent. The value was the lowest in Germany, with 0.28 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022
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Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/
Perpetua Labs Limited. "Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022." Chart. February 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/
Perpetua Labs Limited. (2023). Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/
Perpetua Labs Limited. "Median Amazon Sponsored Brands Click-through Rate (Ctr) in Selected Countries in Western Europe in 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/
Perpetua Labs Limited, Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022 Statista, https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/ (last visited August 24, 2024)
Median Amazon sponsored brands click-through rate (CTR) in selected countries in Western Europe in 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1372625/amazon-sponsored-brands-ctr-europe/