Among the five Western European countries presented in the data set, the median advertising cost of sale (ACOS) of sponsored brand ads on Amazon was the highest in the United Kingdom, with 32.3 percent. The value was the lowest in Italy, with 21.4 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median Amazon sponsored brands advertising cost of sale (ACOS) in selected countries in Western Europe in 2022
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Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored brands advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372624/amazon-sponsored-brands-acos-europe/
Perpetua Labs Limited. "Median Amazon sponsored brands advertising cost of sale (ACOS) in selected countries in Western Europe in 2022." Chart. February 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372624/amazon-sponsored-brands-acos-europe/
Perpetua Labs Limited. (2023). Median Amazon sponsored brands advertising cost of sale (ACOS) in selected countries in Western Europe in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372624/amazon-sponsored-brands-acos-europe/
Perpetua Labs Limited. "Median Amazon Sponsored Brands Advertising Cost of Sale (Acos) in Selected Countries in Western Europe in 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1372624/amazon-sponsored-brands-acos-europe/
Perpetua Labs Limited, Median Amazon sponsored brands advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 Statista, https://www.statista.com/statistics/1372624/amazon-sponsored-brands-acos-europe/ (last visited July 22, 2024)
Median Amazon sponsored brands advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1372624/amazon-sponsored-brands-acos-europe/