When surveyed in 2023, some 59 percent of survey respondents in selected European Union countries* stated that they are likely to buy and eat sustainable food. As compared to the previous year, this is a notable decrease in the proportions among respondents.
Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023
Characteristic
2023
2022
2021
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Missing percentage points to 100 percent are likely due to rounding.
Method of interview
Online panel
Supplementary notes
Respondents were asked: How likely or unlikely, if at all, are you to buy and eat food that is less damaging for the environment and is more sustainable?
* In 2021, the number of respondents was 11,439. In 2022, there were 11,215 respondents. Respondents are from Austria, Belgium, Estonia, Finland, France, Greece, Portugal, Sweden or the UK.
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WWF. (May 15, 2024). Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF. "Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023." Chart. May 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF. (2024). Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF. "Consumers' Likeliness of Buying and Eating Sustainable Food in Selected Eu Countries in 2021 to 2023." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF, Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023 Statista, https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/ (last visited July 22, 2024)
Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2023 [Graph], WWF, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/