According to a survey conducted among marketing professionals working with influencers in Italy between April and July 2022, 70 percent of respondents said an influencer or creator's affinity with their brand's values was a driver behind their decision to work with them. Around 58 percent of the interviewees cited an influencer or creator's affinity with a brand's audience, while 33 percent mentioned an influencer or creator's engagement.
Main drivers behind the choice of influencers among marketers in Italy as of July 2022
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UPA. (September 29, 2022). Main drivers behind the choice of influencers among marketers in Italy as of July 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1372559/main-drivers-influencer-choice-marketers-italy/
UPA. "Main drivers behind the choice of influencers among marketers in Italy as of July 2022." Chart. September 29, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1372559/main-drivers-influencer-choice-marketers-italy/
UPA. (2022). Main drivers behind the choice of influencers among marketers in Italy as of July 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1372559/main-drivers-influencer-choice-marketers-italy/
UPA. "Main Drivers behind The Choice of Influencers among Marketers in Italy as of July 2022." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1372559/main-drivers-influencer-choice-marketers-italy/
UPA, Main drivers behind the choice of influencers among marketers in Italy as of July 2022 Statista, https://www.statista.com/statistics/1372559/main-drivers-influencer-choice-marketers-italy/ (last visited January 06, 2025)
Main drivers behind the choice of influencers among marketers in Italy as of July 2022 [Graph], UPA, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1372559/main-drivers-influencer-choice-marketers-italy/
