According to a 2023 survey carried out among marketing professionals in Italy, 51.5 percent of respondents said they were planning to increase their influencer marketing budget during the year, while 12.1 percent stated they wanted to decrease it.
Planned change in marketing budgets allocated to influencer marketing in Italy in 2023
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Share of respondents
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Youmark. (March 9, 2023). Planned change in marketing budgets allocated to influencer marketing in Italy in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark. "Planned change in marketing budgets allocated to influencer marketing in Italy in 2023." Chart. March 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark. (2023). Planned change in marketing budgets allocated to influencer marketing in Italy in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark. "Planned Change in Marketing Budgets Allocated to Influencer Marketing in Italy in 2023." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark, Planned change in marketing budgets allocated to influencer marketing in Italy in 2023 Statista, https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/ (last visited July 22, 2024)
Planned change in marketing budgets allocated to influencer marketing in Italy in 2023 [Graph], Youmark, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/