According to a survey conducted among consumers in Italy and published in October 2023, 56 percent of respondents said they viewed influencers as tutors who explain products. This was followed by 46 percent of respondents who viewed influencers as trendsetters who raise awareness of a new product.
Leading types of influencers followed by consumers in Italy as of October 2023
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Prima Online. (October 16, 2023). Leading types of influencers followed by consumers in Italy as of October 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online. "Leading types of influencers followed by consumers in Italy as of October 2023." Chart. October 16, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online. (2023). Leading types of influencers followed by consumers in Italy as of October 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online. "Leading Types of Influencers Followed by Consumers in Italy as of October 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online, Leading types of influencers followed by consumers in Italy as of October 2023 Statista, https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/ (last visited November 23, 2024)
Leading types of influencers followed by consumers in Italy as of October 2023 [Graph], Prima Online, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
