According to a survey conducted among consumers in Italy and published in October 2023, 56 percent of respondents said they viewed influencers as tutors who explain products. This was followed by 46 percent of respondents who viewed influencers as trendsetters who raise awareness of a new product.
Leading types of influencers followed by consumers in Italy as of October 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Prima Online. (October 16, 2023). Leading types of influencers followed by consumers in Italy as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online. "Leading types of influencers followed by consumers in Italy as of October 2023." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online. (2023). Leading types of influencers followed by consumers in Italy as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online. "Leading Types of Influencers Followed by Consumers in Italy as of October 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Prima Online, Leading types of influencers followed by consumers in Italy as of October 2023 Statista, https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/ (last visited July 22, 2024)
Leading types of influencers followed by consumers in Italy as of October 2023 [Graph], Prima Online, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/