Leading challenges among influencer marketers worldwide 2023

Published by Statista Research Department, Dec 10, 2024
According to a global survey conducted among marketers in January 2023, 28 percent of responding social media marketers stated that keeping up with social media trends was one of the top challenges of influencer marketing. The cost of working with influencers came second with 26 percent of respondents listing it as a leading challenge.

Leading challenges among influencer marketers worldwide as of January 2023

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

January 2023

Number of respondents

1,283 respondents

Special properties

social media marketers

Supplementary notes

The source does not specify the date and type of the survey.

Multiple answers were possible.

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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