Top benefits for marketers working with small-scale influencers worldwide 2022

Published by Statista Research Department, Aug 28, 2024
According to a survey conducted among marketers worldwide in August 2022, 44 percent of respondents stated that one of the main benefits of working with small-scale influencers was lower costs. Another 44 percent of surveyed marketers globally reported that it was easier to establish long-term partnerships with small influencers and creators.

Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022

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Source

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Release date

August 2022

Region

Worldwide

Survey time period

August 2022

Number of respondents

1,242 respondents

Special properties

marketers

Supplementary notes

The source does not specify the date and type of the survey.

Small-scale influencers are determined as having under 100k followers/subscribers by the source.

Multiple answers were possible.

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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