Plans after canceling pay TV services in the U.S. 2024

Published by
Julia Stoll,
Jul 1, 2024

Over 40 percent of U.S. respondents to a 2024 survey stated that they would use subscription VOD services after they have canceled their pay TV subscriptions. Meanwhile, around one in four adults that were likely to cancel their pay TV service in the next year said that they would switch to another pay TV provider.

Plans after canceling current pay TV services among adults in the United States as of March 2024

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Release date

May 2024

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

400 respondents

Age group

18 years and older

Special properties

among those who are somewhat likely to cancel TV service in next 12 months

Method of interview

Online survey

Supplementary notes

Original question: "If you cancel your current pay TV service in the next 12 months, which of the following are you most likely to do?"

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Topics

Pay TV in the United StatesPay TV in the United Kingdom (UK)Cable TV in the United StatesCable newsCord-cutting in the United States
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