A study measured the performance of global direct-to-consumer (D2C) brands' websites in the United Kingdom (UK), considering every aspect of purchase and delivery. The results indicated that Nike had the most successful e-commerce with 88.6 percentage points. Ralph Lauren also provided a good customer experience with 83.7 percent. Levi's and Aspinal of London both scored 81 percent.
Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score
Score expressed in percentage points and obtained from a score scale from zero to two. The evaluated criteria were: website experience, store/stockist locator, product pages, value-added services, customer service, and delivery proposition.
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Pattern. (October 18, 2022). Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern. "Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score." Chart. October 18, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern. (2022). Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern. "Brands with Most Successful Direct-to-consumer (D2c) E-commerce Sites in The United Kingdom (Uk) in 2022, by Assigned Score." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
Pattern, Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score Statista, https://www.statista.com/statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/ (last visited December 21, 2024)
Brands with most successful direct-to-consumer (D2C) e-commerce sites in the United Kingdom (UK) in 2022, by assigned score [Graph], Pattern, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1371947/most-successful-d2c-e-commerce-sites-united-kingdom/
