Purchases of big ticket items usually have higher values and result in bigger average order value. That is the case of online orders from direct-to-consumer (D2C) brands' websites in France. In 2022, the average order value for homeware and home decor hit 315.9 euros, outdoing other product categories like clothing (137.4 euros) or accessories (199.8 euros).
Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category
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AOV in euros
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Digital Native Group. (March 8, 2023). Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group. "Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)." Chart. March 8, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group. (2023). Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group. "Average Order Value on Direct-to-consumer (D2c) E-commerce Sites in France in 2023, by Category (in Euros)." Statista, Statista Inc., 8 Mar 2023, https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group, Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) Statista, https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/ (last visited July 23, 2024)
Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph], Digital Native Group, March 8, 2023. [Online]. Available: https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
