Purchases of big ticket items usually have higher values and result in bigger average order value. That is the case of online orders from direct-to-consumer (D2C) brands' websites in France. In 2022, the average order value for homeware and home decor hit 315.9 euros, outdoing other product categories like clothing (137.4 euros) or accessories (199.8 euros).
Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category
(in euros)
Characteristic
AOV in euros
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digital Native Group. (March 8, 2023). Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group. "Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)." Chart. March 8, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group. (2023). Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group. "Average Order Value on Direct-to-consumer (D2c) E-commerce Sites in France in 2023, by Category (in Euros)." Statista, Statista Inc., 8 Mar 2023, https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/
Digital Native Group, Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) Statista, https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/ (last visited July 23, 2024)
Average order value on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph], Digital Native Group, March 8, 2023. [Online]. Available: https://www.statista.com/statistics/1370821/d2c-average-order-value-by-category-france/