In 2024, two in five WeChat users were from small towns and villages, namely the third- and fourth-tier cities in China. Started as an instant messenger, WeChat has become the super app with multiple services such as online payment, shopping, and food delivery just to name a few.
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Everything on "Social media in China" in one document: edited and divided into chapters, including detailed references.
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Key figures
Usage
Market segments
Douyin
Xiaohongshu
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