During a 2022 survey carried out in Europe, 60 percent of responding advertisers and 45 percent of responding agencies said that they were shifting money away from traditional advertising platform to invest in retail media. The European digital retail media market was estimated at 9.7 billion euros in 2022.
Ad channels whose budgets are being shifted to retail media in Europe as of 4th quarter 2022, by stakeholder
Characteristic
Advertisers
Agencies
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IAB Europe. (December 15, 2022). Ad channels whose budgets are being shifted to retail media in Europe as of 4th quarter 2022, by stakeholder [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe. "Ad channels whose budgets are being shifted to retail media in Europe as of 4th quarter 2022, by stakeholder." Chart. December 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe. (2022). Ad channels whose budgets are being shifted to retail media in Europe as of 4th quarter 2022, by stakeholder. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe. "Ad Channels Whose Budgets Are Being Shifted to Retail Media in Europe as of 4th Quarter 2022, by Stakeholder." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe, Ad channels whose budgets are being shifted to retail media in Europe as of 4th quarter 2022, by stakeholder Statista, https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/ (last visited July 22, 2024)
Ad channels whose budgets are being shifted to retail media in Europe as of 4th quarter 2022, by stakeholder [Graph], IAB Europe, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/