During a 2022 survey carried out among advertising executives from Europe, 20 percent of respondents stated that their respective companies currently measured the emissions produced by the delivery of digital advertising. Just over 50 percent said they did not and 29 percent did not know if such measurement took place.
Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (February 2, 2023). Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe. "Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe. (2023). Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe. "Share of Companies That Measured Their Carbon Dioxide Equivalent (Co₂e) Emissions Produced by The Delivery of Digital Advertising According to Advertising Executives in Europe as of December 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
IAB Europe, Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022 Statista, https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/ (last visited December 30, 2024)
Share of companies that measured their carbon dioxide equivalent (CO₂e) emissions produced by the delivery of digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1370206/digital-advertising-measure-co2e-emissions-europe/
