Share of ad placements released by Baidu Marketing in China 2022, by sector
In 2022, 15.6 percent of advertisements released by Baidu Marketing were from culture and entertainment sector. E-commerce sector came in second, occupying 8.78 percent of the total ad volume. Baidu Marketing is a digital platform from Baidu that integrates ad serving capabilities of Baidu app, Baidu Map, Baidu Tieba, and other online subsidiaries.