In 2022, 16.5 percent of advertisements released by Ocean Engine were from gaming industry. Culture and entertainment sector was the second-largest advertisers on the platform, occupying 13.75 percent of the total ad placements. Ocean Engine is a digital marketing platform from TikTok's parent ByteDance in China that integrates ad serving capabilities of Toutiao, Douyin, Xigua Video, and other properties.
Distribution of online advertising placements served by Ocean Engine in China in 2022, by sector
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Moonfox Data. (January 5, 2023). Distribution of online advertising placements served by Ocean Engine in China in 2022, by sector [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1370135/china-ad-volume-served-by-ocean-engine-by-sector/
Moonfox Data. "Distribution of online advertising placements served by Ocean Engine in China in 2022, by sector." Chart. January 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1370135/china-ad-volume-served-by-ocean-engine-by-sector/
Moonfox Data. (2023). Distribution of online advertising placements served by Ocean Engine in China in 2022, by sector. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1370135/china-ad-volume-served-by-ocean-engine-by-sector/
Moonfox Data. "Distribution of Online Advertising Placements Served by Ocean Engine in China in 2022, by Sector." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1370135/china-ad-volume-served-by-ocean-engine-by-sector/
Moonfox Data, Distribution of online advertising placements served by Ocean Engine in China in 2022, by sector Statista, https://www.statista.com/statistics/1370135/china-ad-volume-served-by-ocean-engine-by-sector/ (last visited December 22, 2024)
Distribution of online advertising placements served by Ocean Engine in China in 2022, by sector [Graph], Moonfox Data, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1370135/china-ad-volume-served-by-ocean-engine-by-sector/
