Share of advertising placements released by Ocean Engine in China 2022, by sector
In 2022, 16.5 percent of advertisements released by Ocean Engine were from gaming industry. Culture and entertainment sector was the second-largest advertisers on the platform, occupying 13.75 percent of the total ad placements. Ocean Engine is a digital marketing platform from TikTok's parent ByteDance in China that integrates ad serving capabilities of Toutiao, Douyin, Xigua Video, and other properties.