According to a survey on the influencer marketing industry in Australia conducted in February 2023, about 41 percent of brands claimed that they pay money to influencers. Approximately 29 percent of respondents was giving influencers free products rather than money.
Most common ways to pay influencers for brands in Australia as of February 2023
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Influencer Marketing Hub. (February 7, 2023). Most common ways to pay influencers for brands in Australia as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369980/australia-most-common-ways-to-pay-influencers-for-brands/
Influencer Marketing Hub. "Most common ways to pay influencers for brands in Australia as of February 2023." Chart. February 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369980/australia-most-common-ways-to-pay-influencers-for-brands/
Influencer Marketing Hub. (2023). Most common ways to pay influencers for brands in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369980/australia-most-common-ways-to-pay-influencers-for-brands/
Influencer Marketing Hub. "Most Common Ways to Pay Influencers for Brands in Australia as of February 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1369980/australia-most-common-ways-to-pay-influencers-for-brands/
Influencer Marketing Hub, Most common ways to pay influencers for brands in Australia as of February 2023 Statista, https://www.statista.com/statistics/1369980/australia-most-common-ways-to-pay-influencers-for-brands/ (last visited December 22, 2024)
Most common ways to pay influencers for brands in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1369980/australia-most-common-ways-to-pay-influencers-for-brands/
