According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about 62 percent of respondents claimed that they would use artificial intelligence or machine learning to identify influencers or create effective campaigns. Approximately 11 percent of respondents claimed the opposite.
Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023
Original question: "Are you planning to utilize artificial intelligence (AI) or machine learning (ML) in 2023 to identify influencers or create effective campaigns?"
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Influencer Marketing Hub. (February 7, 2023). Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub. "Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023." Chart. February 7, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub. (2023). Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub. "Artificial Intelligence and Machine Learning Usage in Influencer Partnerships in Australia as of February 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub, Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023 Statista, https://www.statista.com/statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/ (last visited November 21, 2024)
Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
