According to a survey conducted among Chinese audio consumers in 2022, around 59.2 percent of respondents stated that they were willing to pay for knowledge and skill-related audio. In addition, more than half of respondents said they would be willing to pay for audio related to the humanities and arts.
Share of consumers who are willing to pay for audio in China as of November 2022, by audio type
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iiMedia Research. (February 22, 2023). Share of consumers who are willing to pay for audio in China as of November 2022, by audio type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research. "Share of consumers who are willing to pay for audio in China as of November 2022, by audio type." Chart. February 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research. (2023). Share of consumers who are willing to pay for audio in China as of November 2022, by audio type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research. "Share of Consumers Who Are Willing to Pay for Audio in China as of November 2022, by Audio Type." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research, Share of consumers who are willing to pay for audio in China as of November 2022, by audio type Statista, https://www.statista.com/statistics/1369527/china-popular-audio-content-types-among-paid-users/ (last visited December 22, 2024)
Share of consumers who are willing to pay for audio in China as of November 2022, by audio type [Graph], iiMedia Research, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1369527/china-popular-audio-content-types-among-paid-users/
