According to a survey conducted among Chinese adults in 2022, around 71.2 percent of respondents stated that they had purchased paid online audio programs. The same survey found that most users would pay for knowledge and skill-related audio content.
Share of consumers who purchased paid online audio programs in China as of November 2022
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iiMedia Research. (February 22, 2023). Share of consumers who purchased paid online audio programs in China as of November 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369480/china-share-of-users-who-bought-paid-online-audio-programs/
iiMedia Research. "Share of consumers who purchased paid online audio programs in China as of November 2022." Chart. February 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369480/china-share-of-users-who-bought-paid-online-audio-programs/
iiMedia Research. (2023). Share of consumers who purchased paid online audio programs in China as of November 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369480/china-share-of-users-who-bought-paid-online-audio-programs/
iiMedia Research. "Share of Consumers Who Purchased Paid Online Audio Programs in China as of November 2022." Statista, Statista Inc., 22 Feb 2023, https://www.statista.com/statistics/1369480/china-share-of-users-who-bought-paid-online-audio-programs/
iiMedia Research, Share of consumers who purchased paid online audio programs in China as of November 2022 Statista, https://www.statista.com/statistics/1369480/china-share-of-users-who-bought-paid-online-audio-programs/ (last visited December 22, 2024)
Share of consumers who purchased paid online audio programs in China as of November 2022 [Graph], iiMedia Research, February 22, 2023. [Online]. Available: https://www.statista.com/statistics/1369480/china-share-of-users-who-bought-paid-online-audio-programs/
