In 2023, Google held almost 60.8 percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly one third. Other search engines were lagging far behind.
Distribution of the search engine market in South Korea in 2023
The source did not provide a date of publication. The release date used here is the access date.
StatCounter tracks page views instead of unique visitors to track the frequency of browser usage. Bot activity is removed, and no further corrections are made to the data. For search engines, it is tracked which page view was referred by which search engine (so-called search engine referrals). As of July 2022, the sample size for South Korea was 61,052,905 page views.
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StatCounter. (June 17, 2024). Distribution of the search engine market in South Korea in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1369473/south-korea-search-engine-market-share/
StatCounter. "Distribution of the search engine market in South Korea in 2023." Chart. June 17, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1369473/south-korea-search-engine-market-share/
StatCounter. (2024). Distribution of the search engine market in South Korea in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1369473/south-korea-search-engine-market-share/
StatCounter. "Distribution of The Search Engine Market in South Korea in 2023." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1369473/south-korea-search-engine-market-share/
StatCounter, Distribution of the search engine market in South Korea in 2023 Statista, https://www.statista.com/statistics/1369473/south-korea-search-engine-market-share/ (last visited December 19, 2024)
Distribution of the search engine market in South Korea in 2023 [Graph], StatCounter, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1369473/south-korea-search-engine-market-share/
