According to data collected in the fourth quarter of 2022, Naver website search generated the most search advertising, making up almost one-third of online search ad inflow. Although Google ads closely followed at 32.56 percent, all Naver services combined accounted for more than 63 percent of ad inflow in internet search advertisements.
Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service
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NHN Data. (January 12, 2023). Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. "Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service." Chart. January 12, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. (2023). Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. "Distribution of Web Search Ad Inflow in South Korea in The Fourth Quarter of 2022, by Ad Service." Statista, Statista Inc., 12 Jan 2023, https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data, Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service Statista, https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/ (last visited November 18, 2024)
Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service [Graph], NHN Data, January 12, 2023. [Online]. Available: https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
