Based on data collected by Google on search queries throughout 2022, South Korean Google search engine users seemed to search more for terms that challenge traditional norms and that focus more on self-identity. For example, "plus size" related online searches increased by over 110 percent, interest for office workers' education doubled, and web searches concerning work-life balance increased by over 40 percent in 2022.
Change in interest in identity and society among Google users across South Korea in 2022, by search term
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Think with Google. (February 1, 2023). Change in interest in identity and society among Google users across South Korea in 2022, by search term [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google. "Change in interest in identity and society among Google users across South Korea in 2022, by search term." Chart. February 1, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google. (2023). Change in interest in identity and society among Google users across South Korea in 2022, by search term. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google. "Change in Interest in Identity and Society among Google Users across South Korea in 2022, by Search Term." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google, Change in interest in identity and society among Google users across South Korea in 2022, by search term Statista, https://www.statista.com/statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/ (last visited December 18, 2024)
Change in interest in identity and society among Google users across South Korea in 2022, by search term [Graph], Think with Google, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
