Online marketplaces are e-commerce platforms such as Amazon, eBay, and Etsy. In Sweden, men made more online purchases on these websites than women in 2022. That year, about 32 percent of men bought on online marketplaces versus 23 percent of women. Digital marketplaces were most popular with consumers in the age range of 18 to 29.
Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender
Characteristic
Men
Women
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PostNord. (February 17, 2023). Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1368677/sweden-online-marketplaces-shoppers-age-gender/
PostNord. "Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender." Chart. February 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1368677/sweden-online-marketplaces-shoppers-age-gender/
PostNord. (2023). Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1368677/sweden-online-marketplaces-shoppers-age-gender/
PostNord. "Share of Consumers Shopping on Online Marketplaces in Sweden in 2022, by Age and Gender." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1368677/sweden-online-marketplaces-shoppers-age-gender/
PostNord, Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender Statista, https://www.statista.com/statistics/1368677/sweden-online-marketplaces-shoppers-age-gender/ (last visited July 22, 2024)
Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender [Graph], PostNord, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1368677/sweden-online-marketplaces-shoppers-age-gender/