According to a survey on beauty index in Indonesia in 2022, approximately 78 percent of respondents stated that their purchasing decision on beauty products and services were influenced by local influencers such as Selebgram, Youtubers and Tiktokers. This was followed by those who were influenced by local actors and actresses with approximately 23.7 percent.
Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022
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ZAP Clinic. (December 16, 2022). Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1368207/indonesia-influencers-affecting-beauty-products-and-services-purchased-by-consumers/
ZAP Clinic. "Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022." Chart. December 16, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1368207/indonesia-influencers-affecting-beauty-products-and-services-purchased-by-consumers/
ZAP Clinic. (2022). Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1368207/indonesia-influencers-affecting-beauty-products-and-services-purchased-by-consumers/
ZAP Clinic. "Type of Influencers Who Influenced Purchases of Beauty Products and Services among Consumers in Indonesia in 2022." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1368207/indonesia-influencers-affecting-beauty-products-and-services-purchased-by-consumers/
ZAP Clinic, Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022 Statista, https://www.statista.com/statistics/1368207/indonesia-influencers-affecting-beauty-products-and-services-purchased-by-consumers/ (last visited November 03, 2024)
Type of influencers who influenced purchases of beauty products and services among consumers in Indonesia in 2022 [Graph], ZAP Clinic, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1368207/indonesia-influencers-affecting-beauty-products-and-services-purchased-by-consumers/
