According to the survey conducted in October and November 2022, 52 percent of U.S. consumers were likely to increase their participation in loyalty programs over the coming year. Among Millennials, the share was higher: Nearly seven out of 10 consumers aged 26 to 40 years intended to join loyalty programs. Over half of Gen Z consumers were likely to expand their participation in loyalty programs.
Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation
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Share of respondents
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Marigold. (February 21, 2023). Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation." Chart. February 21, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. (2023). Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Share of Consumers Intending to Increase Their Participation in Loyalty Programs in The United States as of November 2022, by Generation." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold, Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/ (last visited July 22, 2024)
Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation [Graph], Marigold, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/