Among the five Western European countries presented in the data set, median advertising cost of sale (ACOS) of sponsored products ads on Amazon was the highest in the United Kingdom, with 29.8 percent. The value was the lowest in Germany, with 25.8 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022
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Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1367847/amazon-advertising-acos-europe/
Perpetua Labs Limited. "Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022." Chart. February 15, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1367847/amazon-advertising-acos-europe/
Perpetua Labs Limited. (2023). Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1367847/amazon-advertising-acos-europe/
Perpetua Labs Limited. "Median Amazon Sponsored Products Advertising Cost of Sale (Acos) in Selected Countries in Western Europe in 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1367847/amazon-advertising-acos-europe/
Perpetua Labs Limited, Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 Statista, https://www.statista.com/statistics/1367847/amazon-advertising-acos-europe/ (last visited October 31, 2024)
Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1367847/amazon-advertising-acos-europe/
