During a 2022 survey, it was found that an ad-funded online media consumption model had the highest support in the United Kingdom (among the six countries presented in the data set), whereas a hybrid model enjoyed the largest support in the Netherlands, with 20 percent.
Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022
Country
Ad-funded
Hybrid
Either
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WNIP. (September 19, 2022). Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1367664/consume-ads-free-online-content-europe/
WNIP. "Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022." Chart. September 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1367664/consume-ads-free-online-content-europe/
WNIP. (2022). Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1367664/consume-ads-free-online-content-europe/
WNIP. "Share of Internet Users Who Were Likely to Support An Ad-funded Vs. a Hybrid Model for Online Content They Consumed in Selected Countries in Western Europe as of May 2022." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1367664/consume-ads-free-online-content-europe/
WNIP, Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022 Statista, https://www.statista.com/statistics/1367664/consume-ads-free-online-content-europe/ (last visited August 24, 2024)
Share of internet users who were likely to support an ad-funded vs. a hybrid model for online content they consumed in selected countries in Western Europe as of May 2022 [Graph], WNIP, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1367664/consume-ads-free-online-content-europe/
