Usage rate of paid memberships for mobile shopping apps South Korea 2022, by gender
According to a survey conducted by Opensurvey in June 2022 on the usage rate of paid memberships for mobile shopping apps in South Korea, about 37.6 percent of men and 42.3 percent of women used Rocket WOW membership. Rocket WOW is the paid membership of South Korean online retailer Coupang which offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
