According to a survey conducted in December 2023 on the usage rate of paid memberships for mobile shopping apps in South Korea, about 70.5 percent of men and almost 74 percent of women used Rocket WOW membership. Rocket WOW is the paid membership of South Korean online retailer Coupang which offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender
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Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender
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NASMEDIA. (March 12, 2024). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA. "Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender." Chart. March 12, 2024. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA. (2024). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA. "Usage Rate of Paid Memberships for Leading Mobile Shopping Apps in South Korea as of December 2023, by Gender." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA, Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender Statista, https://www.statista.com/statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/ (last visited April 26, 2025)
Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender [Graph], NASMEDIA, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
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