Key buying considerations in online or mobile purchases South Korea 2022, by gender
According to a survey conducted by Opensurvey in June 2022 on online shopping in South Korea, around 56.3 percent of men and about 56.5 percent of women stated that one of the key factors when making online or mobile purchases was the product price compared to other apps or sites. Another consideration important to online purchases was the availability of the desired product option.
