Cost per install of gaming apps worldwide 2022-2023, by ad format

Published by Statista Research Department, Nov 18, 2024

In 2022, native ads were the most cost-effective ad format to generate installs, at 1.8 U.S. dollars per install. Video ads were the least cost-effective, at 2.68 dollars per install.

Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format (in U.S. dollars)

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Release date

March 2024

Region

Worldwide

Survey time period

January 1, 2022 to January 1, 2023 and January 1, 2023 to January 1, 2024

Supplementary notes

Data for 2022 was retrieved from an earlier publication.

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Statistics on " Mobile gaming market worldwide "

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Market size

6

Available gaming apps

8

Leading publisher rankings

6

Leading publisher metrics

7

Leading apps

8

Leading genres

8

User engagement

5

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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