In 2022, playable ads (interactive ads which allows users to play a short part of the advertised game) were the most cost-effective ad format to generate installs, at 1.31 U.S. dollars per install. Interstitial ads were the least cost-effective, at 11.29 dollars per install.
Cost per install (CPI) of gaming apps worldwide in 2022, by ad format
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mobile Marketing Reads. (February 23, 2023). Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads. "Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars)." Chart. February 23, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads. (2023). Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads. "Cost per Install (Cpi) of Gaming Apps Worldwide in 2022, by Ad Format (in U.S. Dollars)." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads, Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars) Statista, https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/ (last visited October 02, 2024)
Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars) [Graph], Mobile Marketing Reads, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/