According to a survey conducted among Chinese adults in November 2022, around 36 percent of respondents stated that products' ingredients or functionality was one of three major decision factors for their personal care consumption. Meanwhile, nearly a third of respondents mentioned that they prefer safe and hypoallergenic products.
Leading factors consumers taking into consideration when buying cosmetics and personal care in China as of November 2022
among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
Original survey question: What are the 3 most important factors when you purchase personal care products? Please select by most important, second important, third important points.
The share means that respondents chose the decision factor as the leading three factors for personal care consumption.
The survey is conducted among 48 percent female and 52 percent male respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 18, 2023). Leading factors consumers taking into consideration when buying cosmetics and personal care in China as of November 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1366680/china-decision-factors-for-personal-care-consumption/
Deloitte. "Leading factors consumers taking into consideration when buying cosmetics and personal care in China as of November 2022." Chart. January 18, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1366680/china-decision-factors-for-personal-care-consumption/
Deloitte. (2023). Leading factors consumers taking into consideration when buying cosmetics and personal care in China as of November 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1366680/china-decision-factors-for-personal-care-consumption/
Deloitte. "Leading Factors Consumers Taking into Consideration When Buying Cosmetics and Personal Care in China as of November 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366680/china-decision-factors-for-personal-care-consumption/
Deloitte, Leading factors consumers taking into consideration when buying cosmetics and personal care in China as of November 2022 Statista, https://www.statista.com/statistics/1366680/china-decision-factors-for-personal-care-consumption/ (last visited December 23, 2024)
Leading factors consumers taking into consideration when buying cosmetics and personal care in China as of November 2022 [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366680/china-decision-factors-for-personal-care-consumption/
