Funnel analysis of online shopping membership brands South Korea 2022

Published by
Nina Jobst,
Nov 28, 2024
According to a survey conducted by Opensurvey in June 2022 on online shopping membership, around 32,6 percent of online shopping mall users in South Korea mainly used Rocket WOW membership. About 80.6 percent of users knew about Rocket WOW, a paid membership offered by Coupang, a South Korean online retailer that offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.

Funnel analysis of major online shopping membership brands in South Korea 2022

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Release date

February 2023

Region

South Korea

Survey time period

June 11 to 13, 2022

Number of respondents

1,800 respondents

Age group

20-59 years

Special properties

Online or mobile shopping users in the last month

Method of interview

Online Access Panel

Supplementary notes

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