In 2022, 73 percent of digital video ads worldwide were viewable. The highest viewability rate was recorded in the Asia Pacific (APAC) region, with 83 percent. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.
Digital video advertising viewability rate worldwide in 2022, by region
Characteristic
Viewability rate
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DoubleVerify. (June 15, 2022). Digital video advertising viewability rate worldwide in 2022, by region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify. "Digital video advertising viewability rate worldwide in 2022, by region." Chart. June 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify. (2022). Digital video advertising viewability rate worldwide in 2022, by region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify. "Digital Video Advertising Viewability Rate Worldwide in 2022, by Region." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/
DoubleVerify, Digital video advertising viewability rate worldwide in 2022, by region Statista, https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/ (last visited August 24, 2024)
Digital video advertising viewability rate worldwide in 2022, by region [Graph], DoubleVerify, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366633/digital-video-advertising-viewability-rate-region/