In 2022, 7.1 percent of digital advertising impressions worldwide did not comply with clients' specified setting. In the presented period, the share was highest in 2019, when it stood at 7.6 percent.
Digital advertising brand suitability violation rate from 2017 to 2022
Characteristic
Brand suitability violation rate
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DoubleVerify. (June 15, 2022). Digital advertising brand suitability violation rate from 2017 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1366610/digital-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital advertising brand suitability violation rate from 2017 to 2022." Chart. June 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1366610/digital-ads-brands-suitability-violation-rate/
DoubleVerify. (2022). Digital advertising brand suitability violation rate from 2017 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1366610/digital-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital Advertising Brand Suitability Violation Rate from 2017 to 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1366610/digital-ads-brands-suitability-violation-rate/
DoubleVerify, Digital advertising brand suitability violation rate from 2017 to 2022 Statista, https://www.statista.com/statistics/1366610/digital-ads-brands-suitability-violation-rate/ (last visited August 24, 2024)
Digital advertising brand suitability violation rate from 2017 to 2022 [Graph], DoubleVerify, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366610/digital-ads-brands-suitability-violation-rate/