The share of digital in kids' advertising spending in the United States increased to 70 percent in 2022, up from 54 percent in the previous year. On the other hand, the share of traditional TV and print in the ad expenditure to promote children's products and services declined.
Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium
Characteristic
Digital
Traditional TV
Print
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MediaPost. (January 19, 2023). Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1365991/kids-advertising-spending-medium-usa/
MediaPost. "Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium." Chart. January 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1365991/kids-advertising-spending-medium-usa/
MediaPost. (2023). Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1365991/kids-advertising-spending-medium-usa/
MediaPost. "Distribution of Advertising Spending on Children's Products and Services in The United States in 2021 and 2022, by Medium." Statista, Statista Inc., 19 Jan 2023, https://www.statista.com/statistics/1365991/kids-advertising-spending-medium-usa/
MediaPost, Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium Statista, https://www.statista.com/statistics/1365991/kids-advertising-spending-medium-usa/ (last visited July 22, 2024)
Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium [Graph], MediaPost, January 19, 2023. [Online]. Available: https://www.statista.com/statistics/1365991/kids-advertising-spending-medium-usa/