Share of the baby and kids industry's ad spending in the U.S. 2022-2023, by medium

Published by
Julia Faria,
Oct 9, 2024

Between January and November 2023, advertisers part of the baby and kids industry in the United States allocated almost 43 percent of their advertising spending to online videos, up from less than 39 percent during the first 11 months of 2022. The U.S. baby and kids advertisers' ad expenditure surpassed 1.5 billion U.S. dollars from January to November 2023.

Distribution of the baby and kids industry's advertising spending in the United States in 2022 and 2023, by medium

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Release date

October 2024

Region

United States

Survey time period

January to November 2022 and January to November 2023

Supplementary notes

Statista calculated the figures based on the source's data.

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Statistics on " Advertising and marketing to children in the U.S. "

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Overview

4

Top brands

8

Advertising consumption

7

Media usage

8

Further related statistics

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Topics

Advertising to children in the U.S.Children's book bans in the U.S.Children and media in the U.S.Digital advertising in the U.S.Video advertising and marketing in the U.S.
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