From January 28 to February 3, 2024, NetEase's massively multiplayer online game (MMOG) Egg Party ranked first amongst all gaming brands on Douyin, the Chinese sister app of Tiktok, scoring 268,000 points in a brand index. Fun Party and Game for Peace were other successful video game brands on the short video platform.
Brand index of major gaming brands on Douyin in China as of February 3, 2024
(in 1,000s)
Characteristic
Brand index in thousand points
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The brand index is mainly composed of three parts: content score, dissemination score and search score.
Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.
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Ocean Engine. (February 7, 2024). Brand index of major gaming brands on Douyin in China as of February 3, 2024 (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand index of major gaming brands on Douyin in China as of February 3, 2024 (in 1,000s)." Chart. February 7, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. (2024). Brand index of major gaming brands on Douyin in China as of February 3, 2024 (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand Index of Major Gaming Brands on Douyin in China as of February 3, 2024 (in 1,000s)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine, Brand index of major gaming brands on Douyin in China as of February 3, 2024 (in 1,000s) Statista, https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/ (last visited July 22, 2024)
Brand index of major gaming brands on Douyin in China as of February 3, 2024 (in 1,000s) [Graph], Ocean Engine, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/