From July 28 to August 3, 2024, Tencent's battle royale mobile game PUBG Mobile ranked first among all gaming brands on Douyin, the Chinese sister app of Tiktok, scoring 275,000 points in a brand index. Naraka: Bladepoint and Valorant were other successful video game brands on the short video platform.
Brand index of major gaming brands on Douyin in China as of August 3, 2024
(in 1,000s)
The brand index is mainly composed of three parts: content score, dissemination score and search score.
Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.
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Ocean Engine. (August 9, 2024). Brand index of major gaming brands on Douyin in China as of August 3, 2024 (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand index of major gaming brands on Douyin in China as of August 3, 2024 (in 1,000s)." Chart. August 9, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. (2024). Brand index of major gaming brands on Douyin in China as of August 3, 2024 (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand Index of Major Gaming Brands on Douyin in China as of August 3, 2024 (in 1,000s)." Statista, Statista Inc., 9 Aug 2024, https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine, Brand index of major gaming brands on Douyin in China as of August 3, 2024 (in 1,000s) Statista, https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/ (last visited November 21, 2024)
Brand index of major gaming brands on Douyin in China as of August 3, 2024 (in 1,000s) [Graph], Ocean Engine, August 9, 2024. [Online]. Available: https://www.statista.com/statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
