Motivations for making short videos in China 2022
For many Chinese internet users, short videos were not only a form of entertainment but also more like a diary book. A 2022 short video app user survey in China found that, among those who had also made short video content themselves, about 47 percent of respondents did so to record important moments in their daily life. Short video apps also serve as a platform to express oneself, with about a third of respondents saying so.
