Favorite content categories of short videos in China 2023

Published by
Lai Lin Thomala,
Jun 19, 2024
According to a 2023 Chinese short video app user survey, short videos about traditional culture were the most popular content category with about 43 percent of respondents saying so. Overall, respondents preferred pramatic and informative content more than purely entertaining videos.

User preference on short video content types in China in 2023

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Release date

December 2023

Region

China

Survey time period

2023

Number of respondents

5,000+

Method of interview

Online survey

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Statistics on " Short video apps in China "

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Other statistics that may interest you Short video apps in China

Market overview

6

Market players

8

Monetization

8

Top accounts

5

App users

7

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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