Share of WeChat Moments ad revenue in China H1 2022, by major industry

Published by
Lai Lin Thomala,
Feb 10, 2023
In the first half of 2022, the cosmetics and care industry was the largest advertiser on WeChat Moments in China, contributing over a third of the super app's advertising revenue. WeChat, initially launched as a messaging app, has amassed over one billion monthly active users in China. Similar to Facebook Timeline or Twitter News Feed, WeChat Moments serves as a crucial channel for Chinese marketers to pull in new customers.

Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share

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Release date

August 2022

Region

China

Survey time period

H1 2022

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