Share of Douyin ad revenue in China H1 2022, by major industry

Published by
Lai Lin Thomala,
Sep 20, 2024
In the first half of 2022, the cosmerics and care industry was the largest advertiser on Douyin in China, contributing slighly over one-fifth of the total advertising revenue. Short video apps have become Chinese advertisers' new favorite, receiving 40 percent of the online ad spending.

Industries spending the most on Douyin advertising in China in 1st half 2022, by ad spend share

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Release date

August 2022

Region

China

Survey time period

H1 2022

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