Relevance of digital ads to Twitter users in the U.S. 2022-2023

Published by Statista Research Department, Feb 23, 2024
During a survey carried out in January 2023, 65 percent of responding Twitter users from the United States said that the majority of digital ads they saw were relevant to them. The ads were perceived as very relevant by 12 percent of respondents and as somewhat relevant by 53 percent.

Perceived relevance of digital advertising to Twitter users in the United States in 2022 and 2023

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Release date

January 2023

Region

United States

Survey time period

March 2022 and January 2023

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Survey data:
Wave 1: carried out between March 21 and 28, 2022 among 2,868 respondents;
Wave 2: carried out between January 6 and 11, 2023 among 2,708 respondents.
The source does not provide information about the type of survey used.

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Display advertising

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Search advertising

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Audio advertising

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Social media advertising

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Marketer insights

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Consumer insights

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