Monthly active users of Xigua Video in China 2024

Published by
Lai Lin Thomala,
Feb 3, 2025

Xigua Video, one of the most popular video sharing apps in China, was reported to have 91.92 million monthly active users across the country in November 2024. ByteDance, TikTok's parent company, initially launched Xigua Video as Toutiao Video in 2016 to focus on longer-form user-generated content. The platform has rebranded itself as a mid-range video site streaming professionally-made videos with a lenghth between one and 30 minutes.

Number of monthly active users of Xigua Video in China from November 2023 to November 2024 (in millions)

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Release date

February 2025

Region

China

Survey time period

November 2023 to November 2024

Supplementary notes

Figures have been rounded.

The source does not specify the publication date, The release date given here is the date of access.

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Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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