Areas of AI & ML usage in U.S. companies 2022

Published by
Valentina Dencheva,
May 4, 2023
A survey carried out in July 2022 in the United States found that 63 percent of marketing professionals were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs for e-mail marketing purposes. Another 58 percent said that they used the same tools for advertising. An additional 33 percent of American marketing professionals stated that AI and ML helped them with copywriting.

Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2022

Region

United States

Survey time period

July 2022

Number of respondents

185 respondents

Special properties

professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning softwares for advertising, content, or copywriting generation

Method of interview

Online survey

Supplementary notes

Respondents that gave a "Don't know" answer were removed from total.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " B2B advertising and marketing in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you B2B advertising and marketing in the U.S.

Spending

7

Marketing strategies

6

Event marketing

4

Content marketing

7

Spotlight: Linkedin

6

Further Content: You might find this interesting as well

Topics

Generative AI in marketingArtificial intelligence (AI) use in marketing Generative artificial intelligence (AI)Artificial intelligence use in media and entertainmentArtificial intelligence (AI) in programmatic advertising
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu