A survey carried out in July 2022 in the United States found that 63 percent of marketing professionals were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs for e-mail marketing purposes. Another 58 percent said that they used the same tools for advertising. An additional 33 percent of American marketing professionals stated that AI and ML helped them with copywriting.
Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022
professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning softwares for advertising, content, or copywriting generation
Method of interview
Online survey
Supplementary notes
Respondents that gave a "Don't know" answer were removed from total.
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Spiceworks. (October 1, 2022). Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1364707/ai-ml-usage-areas-us/
Spiceworks. "Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022." Chart. October 1, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1364707/ai-ml-usage-areas-us/
Spiceworks. (2022). Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1364707/ai-ml-usage-areas-us/
Spiceworks. "Areas in Which Companies Are Using Artificial Intelligence (Ai) and Machine Learning (Ml) Tools According to Marketing Professionals in The United States as of July 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1364707/ai-ml-usage-areas-us/
Spiceworks, Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 Statista, https://www.statista.com/statistics/1364707/ai-ml-usage-areas-us/ (last visited December 18, 2024)
Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph], Spiceworks, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1364707/ai-ml-usage-areas-us/
