During a 2022 survey carried out among advertising executives from Europe, it was found that carbon reduction was one of two most important aspects of sustainability for the companies the respondents worked for, named by 55 percent of respondents. Environmental impact ranked first, mentioned by 58 percent of responding ad executives.
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022
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IAB Europe. (February 2, 2023). Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe. "Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe. (2023). Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe. "Leading Sustainability Aspects in Digital Advertising According to Advertising Executives in Europe as of December 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe, Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022 Statista, https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/ (last visited December 03, 2024)
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
