Leading ad formats in retail media campaigns in the U.S. 2024

Published by Statista Research Department, Oct 29, 2024

During a 2023/24 survey, 88 percent of responding marketers from the United States stated that their invested their retail media networks (RMNs) budgets in on-site display/banner/video ads. Connected TV (CTV) ads were used by 47 percent of respondents.

Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of January 2024

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Source

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Release date

July 2024

Region

United States

Survey time period

November 13, 2023 to January 17, 2024

Number of respondents

58 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the type of survey used.

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Statistics on " Digital retail media advertising in the United States "

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Other statistics that may interest you Digital retail media advertising in the United States

Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing in the U.S.
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