During a 2022 survey, 80 percent of responding marketers from the United States stated that paid search was the most important retail media network tactic in terms of spending. Social activations were deemed to be the least important by 77 percent of respondents.
Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of summer 2022
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Least important (4)
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ANA. (January 31, 2023). Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of summer 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1364115/retail-media-formats-usa/
ANA. "Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of summer 2022." Chart. January 31, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1364115/retail-media-formats-usa/
ANA. (2023). Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of summer 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1364115/retail-media-formats-usa/
ANA. "Level of Importance of Selected Tactics in Retail Media Network (Rmn) Campaigns According to Marketers in The United States as of Summer 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1364115/retail-media-formats-usa/
ANA, Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of summer 2022 Statista, https://www.statista.com/statistics/1364115/retail-media-formats-usa/ (last visited July 03, 2024)
Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of summer 2022 [Graph], ANA, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1364115/retail-media-formats-usa/